A Sneak Peek into the Evolution of SEO

At the dawn of the Internet, few could have predicted that in the near future SEO will play such an important role in the daily life of the Internet.

Just some twenty-five years SEO has evolved from evaluation of the simplest signal to complex in structure and are constantly evolving "the body." Today, it is an industry where billions of dollars revolve around the world.

So, let's get together delve into the history of SEO

Tech Spider:A Sneak Peek into the Evolution of SEO

The first signs of life (1991-2002)

August 6, 1991 launched the world's first Web site that, by the way, exists to this day. Since then, the Internet is flooded with millions of web sites that can offer users any information.

The rapid increase in the number of sites required to start their structuring. Thus it appeared the first search engine to help you find the right sites for specific keywords. Among these "pioneers" were familiar to all of Yahoo (1994), and Google (1997).

Initially, the process of working with the search engines SEO-promotion based solely on keywords, tags and external links. The more there were, the higher ranked site. For example, if you had to move the site at the request of "Pizza", then you only had to post on the main page the following text: "Our pizza - the best pizza in the world" and drive site directory of free classified ads. And since updates occur only once in a few months, then this tactic guarantee long-term success.
The early days (2003-2005 biennium).

Later giants such as Google, began to work hard on the quality of research and to introduce new search algorithm which adapts to a growing number of factors. At the same time there began to appear a need of the standards of appearance and internal filling of sites. By this time Google started the penalization and extradition of those who involved in “Black Practices” of achieving the top positions.

The next step was the launch of personalized extradition mechanisms, based on the user's search history. There were also additional services of local SEO: map, search for addresses, the first mobile search, etc.

The Middle Ages (2006-2009 biennium).

There is a development of the algorithms of search engines. Sites are increasing, the need to improve the quality of search results escalate. Search engines are starting to search not only text, but also images, videos and news. Updates occur more often, and in services such as Google News, Twitter and the like, updates are already taking place in real time.

In 2008, the Search box paradox. Google search begin to take into account the data obtained from Google Analytics, generating search queries through Google Trends and actively taking into account the history of the search, separating users into certain groups.

In turn, the optimizers are started to shift their interest towards the content and the usability optimization, as the frequent appearance of new content provides a more frequent scanning site, and increased usability and user conversion rate of return.

The Age of Enlightenment (2010-2012)

This period is considered a turning point in the transition to today's SEO, since at this time the question of quality sites came to the forefront and behavioral factors begin to occupy a leading position.

Google's algorithm is now paying more attention to the quality of content and spammed keywords. Questions site traffic and even the time of its formation - age - now they have fundamental importance: if the younger and less well-known site to cope with the issues of the quality and purity of the content better, it is likely to be ranked higher in the search.

In the same period, an important role is played by the signals from the social networks, as well as download speed. Change themselves SERPs: in Google appears Knowledge Graph, which is on a number of requests allows users to relevant information without going to specific sites.

Modern (2013-present)

Today, SEO and search engines are rather complicated situation. On one hand there is the personalization of search, and the other - the privacy of user data. Personalization improves the quality of the search, and it is certainly true, but at the same time it violates the right to privacy. Increasingly, users are complaining about the surveillance on the part of Internet service and overly personalized advertising, which is simply annoying.

Meanwhile, attention shifted towards SEO optimizing sites for mobile. And here the most important role is played not only links and content, but also the adaptability of design. In other words, those sites which, according to Google, poorly displayed on the screens of mobile devices, simply drop out of the mobile search.

As for optimization, at the first position beyond the promotion of low-frequency and long-tail queries as on tweeter (especially in commercial subjects) TOP has long been engaged in, and the statistics show that the majority of sites the vast number of users , It comes from the low and long-tail queries.
Future

The Future of SEO to be targeted at a narrow audience segments. Search will start to become more personalized and behavioral metrics and quality content will get the most important role. It remains an open question to the site from organic issue: the demand from users to receive answers directly from the search results grows, and search engines are out to meet him.

The same desire to get quick responses leads to a rethinking of the structure and content strategies. Lyrics are becoming shorter and are set so that a user can easily navigate to a page in the search for information of interest to him.

There is a growing number and variety of gadgets, search engines and strive to ensure that their presence has become ubiquitous. This means that the optimizer and site owners need to make sure that the site can be easily and quickly adapted to any new device.