What everyone should know the master SEO?

The practice of search engine optimization is to keep pace with the times, especially after the introduction of the latest search engine algorithms (such as Penguin and Panda). CEO master should be aware that failure to comply with search engines will bring all his efforts.

What everyone should know the master SEO?

In 2012, Google launched a knowledge graph, which is designed to help users find information on the Web befitting.Smart Search allows you to find appropriate model data about searches with different values, collecting data about past user queries. In fact, Page voprosets today is not just a list of web sites with the highest rankings in the search engines and website with the respective information. Search engine optimization has changed forever, and specifically because every CEO should forget about the main words and acres of low-quality links, and keep in mind the following rules.

Terms of modern CEO

1. Content is everything (even SEO).

The importance of originality and relevance of the content written thousands of articles, but not enough people know that at the moment affects the CEO. The content must provide useful information for users, not search engines.Because, to renounce the practice of "dark" optimizes, particularly from those like cloaking and polishing phrases.Instead, try to engage users with content.

2. Authenticity is fundamental.

Every consumer is seeking to acquire a unique product or service, the unique experience of using the service, and so on. D. When it comes to web sites that are just as important, users authenticity and originality. Use Google authorship tag and attribute rel = "The creator of" associate a web site with your account to Google+. This will increase the accuracy of the Content. Links from notable websites and social networks can do the same role.However, note that Google's receipt of internal links.

3. The simplicity and purity of the website.

Neutral is not burdened with a huge number of links, buttons, and windows web site allows search bots to register quickly and perfectly. The website should have a comfortable navigation, adequate internal links and URL-addresses for rapid handling. Bots will register the content better.

4. Focus on the local market.

Local SEO is the most important thing for most companies. Himself so that your company (Web site) I know a lot of people. To do this, open a local account with Google Places for Business. To improve search engine rank, to get feedback on his own account. Use quoting burst and yes, for the dissemination of the reviews.

Conclusion

If SEO will survive after the introduction of the panda and penguin master CEOs should observe the above rules.He must avoid substandard CEO since ancient strategy will not help. They may be more likely and a cheap, but they do not meet the requirements of Google, credibility, relevance and originality.