The importance of social media is growing, and it is logical that analysts and SEO masters to make a prediction that social signals will play an important role in the future.
Despite the fact that SEO plays an important role in the development of effective and interesting links, writing literate text links, search terms, and so on. E., It is clear that social signals are starting to get more and more important. For example, the search methods Panda and Penguin reduce the relevance of some links and a unit with a focus on literacy, creation of a website, its content and its usefulness for users.
Another important factor that increases the value of the social signals as their quality will affect the ranking in search engines domain. For example, now a high-quality bond grows one page ranking in the search engines not only this page, but the entire domain. On the contrary, social signal associated with the assessment of specific URL-addresses. It remains unclear how the content will get 500 likes on Facebook, will be able to increment search ranking domain. , Users share their pages, how they wish the company and the individual blog posts, articles, etc., Of course, that the user is not interested in sharing content that advertises the company.
For example, how Google will deal with the subsequent situation. The company has a good rating in the social.networks (repost a lot, likes, and so on. d.), but all this "presence" is provided by the spammers. Google will have to learn to distinguish spammers from real followers. It is likely that the importance of social signals to grow, companies will be required to fight, both positive and bad manifestations of this process.
At this point it is not clear how Google will assess the relevance and ease of social signals. For example, extreme updated search method Panda pays special attention to the usability of the website. According to Google website directly related to the quality of content and the total memory of the user on the website. In the case of social signals, Google is more likely to pay attention to the ratio of internal links, time spent by users on a page and the number of social signals.
Because when social cues become more important than links? Certainly not in 2013. But, in the future, companies should allow this shift as a script. It is necessary to pay attention not only on the social signals to the domain, and the domains that are referenced in this Web site. Main-abandon conventional SEO yet.
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| The Importance of Social Media in SEO |
Despite the fact that SEO plays an important role in the development of effective and interesting links, writing literate text links, search terms, and so on. E., It is clear that social signals are starting to get more and more important. For example, the search methods Panda and Penguin reduce the relevance of some links and a unit with a focus on literacy, creation of a website, its content and its usefulness for users.
If social cues will replace the link
If social cues become more principled than the connection, then the CEO will change. The value of internal links as one of the determining causes of search engine ranking will decrease. The quality and quantity of internal social signals will have the same value as the internal links now. This development raises a number of subjects. For example, as Google will record the posts on Facebook for evaluating social signals?Another important factor that increases the value of the social signals as their quality will affect the ranking in search engines domain. For example, now a high-quality bond grows one page ranking in the search engines not only this page, but the entire domain. On the contrary, social signal associated with the assessment of specific URL-addresses. It remains unclear how the content will get 500 likes on Facebook, will be able to increment search ranking domain. , Users share their pages, how they wish the company and the individual blog posts, articles, etc., Of course, that the user is not interested in sharing content that advertises the company.
What penalties can include social signals Google
If social signals will become more important than links, Google will not only develop a system of indexing and evaluation, but also to create a system of penalties and fines for improper implementation.For example, how Google will deal with the subsequent situation. The company has a good rating in the social.networks (repost a lot, likes, and so on. d.), but all this "presence" is provided by the spammers. Google will have to learn to distinguish spammers from real followers. It is likely that the importance of social signals to grow, companies will be required to fight, both positive and bad manifestations of this process.
At this point it is not clear how Google will assess the relevance and ease of social signals. For example, extreme updated search method Panda pays special attention to the usability of the website. According to Google website directly related to the quality of content and the total memory of the user on the website. In the case of social signals, Google is more likely to pay attention to the ratio of internal links, time spent by users on a page and the number of social signals.
Because when social cues become more important than links? Certainly not in 2013. But, in the future, companies should allow this shift as a script. It is necessary to pay attention not only on the social signals to the domain, and the domains that are referenced in this Web site. Main-abandon conventional SEO yet.
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