5 Rules for SEO Beginners. Part 1

If you do not so long ago launched its Internet website, then let me introduce you to your primary promotional tool CEO (Eng. “Search Engine Optimization” SEO). 

5 Rules for SEO

The main objective of search engine optimization, make your website will appear in search results when a user enters a specific request.

 Imagine for example, you own a website dedicated to training dogs. Naturally, you need to the user by typing in the search box “C++”, immediately I saw the link to your website. High performance for a particular query, you make your website visible to more people, which in turn leads to the influx of your website visitors, each of which is a possible client.

Unfortunately, today only high-quality content is not enough to ensure that the position of a website in the top results of Google. The participants of the web community not only have to contend with by thousands of competitors, and constantly struggling with the search engine optimization of signals, based on which methods to find Google search engine ranking website and conditions of its occurrence in the search results.

There are 5 basic rules of SEO. Start using these ordinary, practical techniques and when mastered standing with the theory behind them, continue to find new opportunities that will contribute to the upcoming enhanced search visibility of your website. 

Rule 1: Make sure that the search bots can simply register your website

 This rule is the cornerstone of search engine optimization. To understand its significance, you should be aware that the search engines use automated programs called “spiders” or “crawlers” that analyze the reference profile of the Website, explore its pages and found a shop on the web Online information in the index. Taking into account the size of the global network, these indexes  a tremendous repository of data from which search methods in response to the request of the user, in order to “take out” the right page. 

Since these programs are one hundred percent automated and able to move between links on your Website (which is called “bypassing”), your task to remove from their path any likely obstacles. If the crawler can not be one hundred per cent to explore the pages of your website (for example, due to dead links, nestled in the text, and so on), your content will not appear in the index of a search engine and, accordingly, will not appear in search results. 

The most common method is to avoid mistakes with the option of access to the website make free ACC in “Tools for webmasters from Google”. By registering your own website in the service when you go to the toolbar, you can see the list of all the errors with access parameters that need to be addressed.

 Rule 2: Working with both brand and non-brand mots

Most of the methods and techniques of search engine promotion, based on the main words. Key words-these are the main words for which you want to rank (to appear in search results). 

Again, do not forget that the search bots a hundred percent automated. This means that they rely heavily on a number of specific signals in order to find the quality and topic of your Content. Keywords - one of these signals.

 Construction on the above analogue, if you wish to have your website appeared in search results for the query “training”, you will be able to increment your chances of winning, including the search query in the pair of locations on your Website (for example, tag title as the headline and the main text). 

But since you will not be able to improve your website based on top words and phrases, you need to find out what they can bring to you the greatest benefit. You should distribute the efforts between the 2 main types of words: brand and non-brand. Imagine that you are, for example, a manufacturer of software for the needs of accounting: 

The category of non-brand keywords include a broad, generic search terms like “program to account” or program for accounting. By making your website appear in search results for this search, you'll have your own brand in the eyes of the people who seek out its own type of product, even if they do not know the title of your company or your product. Group branded keywords and phrases are those that contain the title of your company (or its product), your slogan or the address of your website. Taking into account that your company is a newcomer to the market, users are unlikely to actively enforce such requests. However, to improve the website for them is still standing - as the popularity of your brand they will bring the website more traffic. 

This concludes the first part of our article on the basics of search engine optimization. The remainder of you will know, the three remaining rules for you to improve search engine visibility of your website.