4 Lessons for Successful SEO

2012 was the most violent in the history of the CEO. In the springtime, we met a crushing Penguin update. Then followed a blow on the method emd.

4 Lessons for Successful SEO

Add to that the hundreds of updates, Panda and Penguin, and we'll get a year, which can break down even the most seasoned speculator. If in 2012 you were reconstructed and learned all again, then 2013 will be better for you.

As longish tails

Remember - the long tail key words of your friend. The days of hunting for the 1st main word when you pinned all their hopes, dreams and desires in the ranking is  has long passed. Remember that Penguin punishes excessive optimization. And you can not most, optimization, publishing high quality content aimed at hundreds of key words with a longish tail, not the individual main word. Approximately 50% of traffic goes through the longish tails ... and you will be able to significantly reduce the risk of falling ratings, if you belong to the part that uses longish tails.

Conclusion: to have on your own website content is aimed at the often ignored by key words with a longish tail. It's not only protect you from the penalty of excessive optimization, you will realize that the level of competition in these words simply smartwomen.

Snow White returned optimization

Snow White again rasprostrane optimization techniques in SEO because of the Penguin update, which was carried out in a dark corner of the optimization. If you're still trying to fool the system using a twisted Content (t. E. Substitution of an existing word synonyms), or any of the other dubious methods of link building in 2013 and will be a hit. 

This does not mean that now you just need to sit quietly and write comments to the "high quality content" on the web site and SEO pray to the gods in the noble backlinks. These approaches need to be visionary. This means that you will have to replace the paid links in guest posts, and Web 2.0 campaign infographic.

Naturally, the ways to optimize the white take more time, energy and even money. But in this world of SEO, they work better than suspicious equipment.

Conclusion: the dark optimization is not working. If you wish to receive constant place on the first page of Google, you have to play fair.

The urgency in the new ranking pages

People who specialize SEO is still obsessed with the rank of a page is out of date indicator, which is weakly associated with the reference. Link coming from very similar website  even PR0 or WP1 (t. E. With low ratings)  promoting a website is more than random websites PR6 (above nominal).

Conclusion: forget about ranking page and get a link operation strategy for the rest of similar websites.

Become a real favorite of the market on the Web

Advertisers, open a discussion that make content that became associated and share  will be one hundred percent to dominate in 2013.

CEO pedants who live in its own shell and try to do better own rating of 125 Web sites that use automated software will be defeated. In fact, almost all the big brands abandoned the usual SEO in favor of old school marketing. 

Why is that? So that such an approach brings the highest quality of the respective links, social action and motivated traffic . without taking into account the fact that you actually impenetrable for future updates, so that you do everything by the book.

Now is the time to get out of their own zone of convenience, to build things, to make the brand and widely advertise your website on the market.

Conclusion: do real marketing, so that you can get links and social shares at least some SEO environment